SPRING 2010 REEF SANDALS IN STORES EARLY – MICK FANNINGS, NWS+, LEXI, UGANDAL & MORE!

January 12th, 2010

Come grab all-new 2010 styles from Reef before anyone else!  Sure, there’s a chill in the air, but that’s what jeans and hoodies are for, let those tootsies breathe with some phat new designs, including the ever popular, party-starting Mick Fannings with the built-in bottle opener.  We’ve got new colorways in early, and they’re going fast.

Also, check out these hot new models for men and women:

REEF NWS+

Part of Reef’s Redemption program, these sandals are designed to minimize production waste and incorporate recycled and recyclable materials to lessen their impact on our landfills, which ultimately helps keep our oceans cleaner.  From recycled PET water bottles to reduced material excesses to partially recycled EVA footbeds, the NWS+ sandals make looking good feel good, inside and out.

WOMEN’S “IN THE MOOD” SANDALS

Forget Mood Rings, those are so for your mom. Reef’s “In The Mood” have Mood Beads threaded into the straps that change color along with your feelings.  They feature a full-grain, braided leather strap with stitch detail on the toepost.  They’ve got a synthetic NuBuck deck, EVA midsole and spongey rubber tread for soft, grippy walking.

UGANDAL

Activism looks good on you, especially with Reef’s new Ugandal sandals.  Their straps feature beads handcrafted by women in Northern Uganda that have been displaced by unfortunate circumstances.  Reef buys from them to improve their independence and local economy.  Heck, you’re probably drinking fair trade coffee, now your feet can do some good on the way to the coffee shop, too!

NEW NIXON HOLIDAY WATCH COLLECTION IN STORES!

January 4th, 2010
NEW NIXON HOLIDAY WATCH COLLECTION IN STORES!
Come check out Nixon’s hot new 51-30 watches from the Holiday 2009 collection, now at Maui Nix!
They come in a variety of finishes, with both metal and polyurethane (PU) bands and feature 3-hand Swiss movements and 300m water proof housings.  Go for Gold or Stainless Steel, or check out the insane $2,400 white Ceramic model.  Ceramic?  Yep…if it’s tough enough for industrial high speed bearings, it’ll take any abuse your wrist can give it.  But with its smooth white appearance, you won’t want to thrash this thing through the ocean…much.
Check out the full collection in their 2009 Look Book, then drop by Maui Nix and pick yours up!

Come check out Nixon’s hot new 51-30 watches from the Holiday 2009 collection, now at Maui Nix!

They come in a variety of finishes, with both metal and polyurethane (PU) bands and feature 3-hand Swiss movements and 300m water proof housings.  Go for Gold or Stainless Steel, or check out the insane $2,400 white Ceramic model.  Ceramic?  Yep…if it’s tough enough for industrial high speed bearings, it’ll take any abuse your wrist can give it.  But with its smooth white appearance, you won’t want to thrash this thing through the ocean…much.

Check out the full collection on their site, then drop by Maui Nix and pick yours up!

LAST MINUTE HOLIDAY SALES AT MAUI NIX! BIG SURFBOARD SALE STILL ON!

December 22nd, 2009
LAST MINUTE HOLIDAY SALES AT MAUI NIX!    BIG SURFBOARD SALE STILL ON!
Looking for a few last minute gifts?  Maui Nix has you covered with hot surf, skate and lifestyle clothing for these cool winter days…and some killer T-shirt deals to:
• Ladies select flannels and fleece $29.99
• Select Mens Billabong Hoodies $24.95
• Select Billabong Mens Tees $9.95
Available at the Volusia Mall location only…hurry, supplies are limited.
Oh, and did we mention we still have our Surfboard sale going on?  $100 off a wide selection of models from ____________,  _________________ and ________________!  Available at the A1A main store only.

Looking for a few last minute gifts?  Maui Nix has you covered with hot surf, skate and lifestyle clothing for these cool winter days…and some killer T-shirt deals to:

• Ladies select flannels and fleece $29.99

• Select Mens Billabong Hoodies $24.95

• Select Billabong Mens Tees $9.95

Available at the Volusia Mall location only…hurry, supplies are limited.

Oh, and did we mention we still have our Surfboard sale going on?  $100 off a wide selection of models from Rusty, Firewire and Channel Island!  Available at the A1A main store only.

Meet Jesse Heilman

December 8th, 2009
piermonkey photo

piermonkey photo

Where are you from?
I was born and raised in Daytona Beach, Florida.

How old are you?

I just turned 22.

What sort of education do you have?
I went to Seabreeze High School for 9th grade, then I was home schooled since Sophomore year because I was traveling so much for surfing.  Right now I’m finishing up my AA at Daytona State College.

How long have you been surfing?
Since I was like 8 or 9.  I started getting pretty serious about it around age 11…surfing everyday and wanting to compete.

I raced bikes since I was 3 and played some team sports before that, but when I started competing in surfing, the rest kind of fell by the wayside.

How often do you compete?
Probably about one or two events per month on average.  There are events year round, but some months I’ll take off to rest up, and other months I’ll have four or more competitions.

Where do you usually compete?
About 30% to 40% are in the U.S., and the rest are abroad.  It’s funny ’cause not a single WQS event is on the East Coast, so I’m constantly traveling.  It’s kind of nuts considering how many East Coast surfers on are the tour, and it seems like when they have done it here there’s a good turnout and it’s a good event.

What’s the furthest you’ve traveled to compete?
South Africa and Australia.

Where’s your favorite place to surf?

Either Tahiti or Oz, Australia.  I’d like to go back to Oz again, and I’ve been to Tahiti three times.  My next big trip is back to Australia for the opening event of the WQS, so hopefully I get to surf Oz while I’m there.  The final schedule’s not official, but that’s usually where they start.

My favorite spot on east coast is Ponce Inlet (Florida).

How big are the waves during a typical contest?  What’s the biggest you’ve ridden?
Average wave height during a competition is around 5′ to 6′, but they can range from 0′ to 1′ up to 15′ or 16′, and I’ve seen them change by up to 10′ from one day to the next in the same place.

Tahiti and Brazil is probably the biggest surf I’ve ridden, but even in California I’ve recently ridden 20+ foot waves, too.

Daytona Beach isn’t exactly known for big waves.  We get good Winter swells, and the hurricanes bring the fun, but how do you get to where you can compete internationally with small local swells?
Our surf is so consistent when it’s good.  They come rapidly and the size is constant, so there’s better chances to get more waves in and it’s a better workout since you’re duck diving frequently and you have to paddle out right through the waves…we don’t have channels and places to jump in like many West Coast hot spots.

How’d you go from local surfer to international pro?

My brother and I pushed each other hard at an early age, and we tried to travel to good events frequently to be seen and get sponsors.  Our parents supported us heavily, too, and we scrounged up any money we could to get out to California during the Summers.  We ended up making a lot of good friends out there and would basically bounce from couch to couch.

Sponsorship is key, though.  Maui Nix helps fund the travel, which adds up quickly.  In return, I help promote the shop where ever I go and try to direct people to the shops…which is obvious.  Behind the scenes, I also help the buyers pick and choose some of the products to carry based on the trends and hot items I see when traveling.  They also use some of the photos of me surfing in their ads.

Who are your other sponsors?
Alpine Stars (clothing, wetsuit), Etnie (shoes) and Dakine (accessories).  I ride Firewire surfboards primarily, but when I’m traveling I get to ride some boards from local shapers that are really tailored to the local conditions.  I get to try a lot of different things that way, and that goes back my sponsor as feedback to help them make better boards.

How many boards in your quiver?
I have about 15 to 20 boards, but I usually ride their Flexfire for most conditions.

What win are you most proud of?

I’m most proud of winning the East Coast Championships in both men’s and juniors, that was one of my bigger wins but that was a while ago when I was still an amateur.  More recently, I won two of the three Volcom VQS series events to take the overall last year, and I just won their first event of the year this past weekend.

What gets you motivated?
I really enjoy watching a lot of other surfers in videos or online, but mostly I’m inspired by my family and friends because they’ve supported me for a long time and they pump me up between events to keep me motivated.

How often do you get wet?

Usually about four or five times per week.  Even if it’s small, I try to get out there.

November 9th, 2009

Change is good!

We have recently made some major changes to the Maui Nix Website. Our hope is that this transformation will make it easier for you to navigate and have fun too.

This is only the beginning. Over the next few months there will be innovative additions, excellent giveaways, expanded product choices and much more.

You play a huge role in the continued development and expansion of the Maui Nix website. We want to know what you think.

Just some pics of Jesse Heilman

July 30th, 2009

piermonkey photo

piermonkey photo

piermonkey photo

check out these jesse pics