Iconic Maui Nix Character Bobblehead Collectors Edition Limited First Edition Maui Nix opened its first shop in Daytona Beach on April 8, 1989. With hard work, dedication and some great people behind it, we've grown to be synonymous with surf and skate in every local community where there's a shop. We've got everything you need to get out on the water. "Clothes for the Soul" is not just a slogan it's the way we live our lives. We dress to represent the people we are. We breath the salt air, live to skate and represent the beach lifestyle.