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About Maui Nix

Maui Nix opened its first shop in Daytona Beach on April 8, 1989. With hard work, dedication and some great people behind us, we’ve expanded to six shops, supporting the local surf and skate communities throughout the state of Florida.  Maui Nix has been family owned and operated since day one and has provided Florida surfers and skaters a place where they can go to find everything they need.

At Maui Nix Surf Shop, we know surf and skate. With a team of knowledgeable employees to help everyone from the newest surfer or skater to the most advanced – we’ve got you covered. Year round we are your go to shop for wetsuits, rash guards, boards, wax, leashes, rental boards and much more. With a large selection of the leading and most innovative surfboards and surf accessories around, we’ve got everything you need to get out on the water.

“Clothes for the Soul” is not just a slogan. George Karamitos, owner and creator of the Maui Nix brand, combined this slogan with a character to represent a beach state of mind. “When you walk into a Maui Nix we want you to feel like you’re walking into a tropical location. Our original location was designed to stimulate the senses – you’ll hear the sound of water, experience the clothing and get away from everyday life,” says Karamitos.

Maui Nix is known for its core surf apparel, beach appeal, knowledgeable and friendly staff, events, surf signings, parties and more. Visitors to our shops include people like Sunny Garcia to Taj Burrow – Mick Fanning, Tom Curren, Corey Hart and more. World class surfers and skaters – Rob Machado and Tony Alva. You can count on Maui Nix to always have something going on!

We are proud to have been consecutively voted BEST “Surf Shop” for at least the last 10 years by The Daytona Beach News Journal and the proud recipients of the Surf Industry Manufacturer’s Association Award for Breakout Retailer of the Year 2012.

Maui Nix is an avid sponsor of local surf contests, charities, and other local affiliations. The shop is involved with various clothing drives and surf camps dedicated to children with autism, local foster care programs, clothing and backpack drives and more. We at Maui Nix know how important it is to give back to the community that has supported us since we opened our doors.

Thank you to all of our dedicated customers, families, and athletes for making Maui Nix what it has become today.

Maui Nix Surf Shop logo: the shop's moustachioed mascot above crossed surfboards and hibiscus flowers.

Maui Nix’s Journey​

The Maui Nix Surf Shop storefront lit up at night, with the shop's logo sign above the entrance.
April 8, 1989
Maui Nix opened its first shop in Daytona Beach on April 8, 1989. With hard work, dedication and some great people behind it.
Three young surfers on the beach holding their prizes, under the caption "2012 Nixon Weird Surf Contest Champions, Maui Nix Surf Shop!"
Surf Industry Manufacturer’s Association Award for Breakout Retailer
The proud recipients of the Surf Industry Manufacturer’s Association Award for Breakout Retailer of the Year 2012.
Two men and a woman standing outside the shop with a framed 2013 Readers' Choice Awards certificate from the News-Journal.
BEST “Surf Shop” by The Daytona Beach News Journal 3 years
We are proud to be voted BEST “Surf Shop” by The Daytona Beach News Journal 3 years in a row.
A large group gathered around a table at an indoor Maui Nix celebration, with a shop banner on the wall.
Celebrating 25 Years
We welcome our 25th year, we want to take this time to thank all of our dedicated customers, families, and athletes for making Maui Nix what it has become today.
A collage of photos from the 2015 summer surf classes on the beach, headed "Hurry in and get all surf needs, back to school items, early holiday shopping done now! Thanks for coming out and we hope you had a great time! Be sure to join us next summer!"
A Special Maui Nix Summer Surf Class Participant Thank You!
Thank you to all who came out for our 2015 summer surf classes! We hope you all had a great time and can’t wait to see you again next year on Daytona Beach! As a special thank you, we want to offer participants 10% off during October 4th – October 11th, 2015 ONLY.
A skateboarder catching air off a brick-faced ramp at the Family Days Skate Competition, with the contest tent behind him.
Good times at the Family Days Skate Competition
This was the 3rd Annual Family Days Skate Competition and this year was packed! With a cash prize up for grabs it attracted quite the crowd. We have been Co-opting this event every year with New Smyrna Skatepark and we look forward to next year!
Children and instructors raising their arms beside green foam surfboards under a Maui Nix Surf Shop tent at a free summer surf class.
These kids were stoked for our second free surf class!
Today was our second free surf lesson of the summer, sponsored by Roxy. We had an amazing turnout and the stoke level was running high with this eager group of future surfers.
Event tents set up along the beach for Bred To Shred, with a red lighthouse in the distance.
Cory Lopez and O’Neill presents Bred To Shred 2018
For the last three years, Cory Lopez has teamed up with his longtime sponsor O’Neill to host the Bred To Shred surf contest. This contest is 100% free and 100% for the kids.
The shop's giant mascot statue wearing a party hat, with gold number 30 balloons above it, marking 30 years in business.
Maui Nix Turns 30
On this day 30 years ago we opened our doors at the Original Location for the very first time. We couldn’t be more grateful for all of our amazing customers and our hardworking staff that makes it all possible.
Three girls holding a light blue surfboard together in front of the giant mascot statue inside the shop.
Prizes for customers
We are beyond grateful to put these limited edition @impalaskate pastel fade skates into the hands of these very stoked girls! Thank you to everyone who entered and congrats to the lucky winners!

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